Corner Coffee

For my Brand Identity course, I decided to re-brand Corner Coffee’s logo, as well as some collateral. After taking an audit of Corner Coffee’s brand mission as well as other coffee shops, I noticed that community is at the center Corner Coffee. I felt their current logo of a city skyline didn’t communicate that as clearly. The color palette also didn’t portray a warm and inviting feeling, which is also key to Corner Coffee’s brand mission. Re-designed assets: Main logomark, including a lettermark and pictorial, secondary marks, webpage design, photo application, letterhead & envelope, business cards, & email signature.

MOODBOARD: Warm, friendly, & inviting. Handmade, personal, & humanistic. An invitation where the community can feel confident to come together, hang out, & feel good.